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Search Engine Optimization

Vixel Technologies Approach to Natural Search Optimization

Vixel Technologies Search Engine Optimization services are designed to get your site noticed when potential buyers are looking for the products and services you have to offer. We achieve this by targeting the Internet’s major search properties in order to drive self-qualified prospects to your site - the specific audiences that are looking for your products and/or services.  The process begins with the effective selection of the basic building blocks for your Search Engine Optimization campaign… your keywords.

Search Engine Optimization Step 1 – Keyword Analysis

Knowing what words and phrases people use to search the web is an essential component of any well-executed Search Engine Optimization campaign. Vixel Technologies keyword analysis program takes the “guess work” out of determining which keyword phrases you should be targeting.

The keyword analysis and selection phase of our Search Engine Optimization process is designed to identify targeted, relevant keywords to ensure that the most qualified users will find the specific pages within your site that contain the subject matter they are looking for.

Search Engine Optimization Step 2 – Competitive Analysis

The competitive analysis phase of the Search Engine Optimization process will help you size up your competition and provide you with the tools necessary to achieve and maintain your rightful position at the top of the search engines. After establishing the most effective keywords for your Website, Vixel Technologies will do competitive analysis to check exactly where you stand relative to your competitors for these keywords.

This phase of the Search Engine Optimization process will yield the foundational data necessary to achieve the competitive advantages needed to outperform your competitors on the search engines and gain valuable market share.

Search Engine Optimization Step 3 – Content Enhancement

Once effective keywords have been agreed upon, and a strategy has been formulated for outperforming competitors, Vixel Technologies will perform the content enhancement phase of the Search Engine Optimization process for your site.

As the title implies, content enhancement involves the modification or addition of Website content. During this phase of the process, Vixel Technologies will modify the current placement of existing content, add new content, or even remove existing content in certain circumstances.

Since the end goal of the Search Engine Optimization process is to achieve prominent placement for the right keywords, rather than tricking the search engines into listing your pages, we will need to ensure that the proper keywords are incorporated into your site in an appropriate manner. Simply including these keywords into your content is not enough. Vixel Technologies has years of experience in constructing site content in a search engine friendly format.

Search Engine Optimization Step 4 – Code Creation & Enhancement

Effective copy writing is only part of the battle when it comes to making your Website search engine friendly. Regardless of how complex search engines seem, they are not yet complex enough to read all content that the web browsers display. While flash, Java script, DHTML, and framing technologies may look great to the end user, they can stop a search engine spider dead in its tracks and prohibit your Website from being crawled effectively.

Even if your site has been programmed in pure, easy to read HTML, you may not be presenting the spider with the appropriate information. Title, H1, and Meta tags are all important elements in effective code writing. Search engines rely on specific code to determine the content within a web page.

Database-driven Websites present yet another obstacle for search engine spiders. Without proper Search Engine Optimization, much of your site may be unreadable to search engines. This can have a significant adverse impact on your sites ability to generate search engine traffic. Vixel Technologies has years of experience in making this code work with your content rather than against it.

Search Engine Optimization Step 5 – Link Enhancement

Once the content contained within your site(s) is geared towards the appropriate keywords, and search engine spiders can effectively navigate your site, the search engines will attempt to determine the relative importance of your site. Your site may contain information about a subject, but how qualified is your site to talk about it?

Relevancy based search engines use linking methodologies to determine the relative credibility of one site versus another with respect to subject matter. You may have heard the terms “Link Popularity” and “Page Rank” through Search Engine Optimization research. These terms refer to the existence of external links from sites that link to yours. These links can have a substantial impact on your ability to achieve and maintain prominent positioning for the keywords you covet.

Vixel Technologies works with you to help increase the number, quality and manner in which external sites are linked to your Website. Vixel Technologies works with you to identify relevant sources for links, where they should direct traffic to, and how they link.

Search Engine Optimization Step 6– Code Implementation

Once the content, code, and link enhancement processes have been completed, the next step in the Search Engine Optimization process is implementation. Vixel Technologies offers varying levels of implementation to address the individual needs of our clients.

Vixel Technologies can implement Search Engine Optimization by accessing your web servers and uploading the new optimized pages.

Search Engine Optimization Step 7– Web Page and Directory Submission

The final step in the Search Engine Optimization process is to make sure that each page of the newly optimized site(s) is included in the indexes of all the relevant search engines. Vixel Technologies hand submits all pages into search engines and directories.

Directory submission requires both effective copy writing and a comprehensive understanding of the search engines. Vixel Technologies ensures that your directory submissions are in compliance with the directory’s technical parameters and ensures that your listings are as keyword rich and relevant as possible. Proper directory submission is critical for search engine success.