Search Engine Optimization - SEO Marketing Company in Melbourne
Google, Yahoo, Bing. If you’ve ever used one of these to look for information, you would know that what it means to have your site found on a search engine, and the importance of being ranked highly. We are a leading company in Melbourne, Australia that specialises in SEO marketing.
Search engines look for specific things within a web page. To be effective with the processes of SEO, you must find what these search engines are looking for, how they behave, and the ways they find their results.
Once we know how the search engine finds information, we can then mirror these processes in your website, ensuring that all necessary steps are in place, to have you appear ahead of the competition in a search engine ranking.
Anybody can have a site located on a search engine, but to have your site ranked well, and found easily is another matter. That takes planning and strategy.
So what is the actual meaning of search engine optimisation and why is it so important?
Search engine optimisation is a process where the websites or the webpage visibiltiy is worked on to rank higher in organic results in google or other search engines. Organic results means the website appears when someone does a search of a keyword and your website is listed in google without you paying to google to show your business website. See an example of organic listing below. This is what we thrive for at Vixel Technologies. We believe that getting an organic higher ranking for your website will be a long term solution rather then a paid one. SEO is a long process and most business do not get this right.
One common mistake is that, when a new website is developed the SEO is kept as a last stage task. We believe if you are planning to get a new website done and you want to implement SEO, make sure the website is developed keeping SEO in mind and when the website is launched it is SEO ready. It is very important you get the basic work done for SEO of your website.
We also offer a one time SEO for your website for $895. With a one time SEO, we carry out an advanced SEO for your website (upto 6 pages).
Different Factors effecting SEO
Gone are the days when website pages were stuffed with a lot of keywords. Keywords does play a role in SEO but it depends on how you place it. Besides this, there are a lot of factors effecting the ranking of your website in search engines such as:
- Theme of your website
- Alt Tags
- Broken Links
- Internal Links
- Meta Data and much much more.
We can help make sure the content within your site works optimally with search engines, giving you the best chance to rank higher, gain more traffic, and be viewed by the right people, more often.
Our knowledgeable, professional staff at Vixeltech can help maximise the effectiveness of your websites ability to be found and displayed by search engines. People are looking for your business. We can help them find your business online.
Client: Slendier, Melbourne
Google Search Term: low calorie rice
Result: First page of Google, Listing 8
Client: Slendier, Melbourne
Google Search Term: Konjac Noodles
Result: First page of Google, Listing 3